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Digital marketing is a form of marketing for promoting and selling products or services on the Internet. you can also view our blogs on medium.
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Are There Different Ways to Conduct Digital Marketing?
Digital marketing is a broad term that encompasses many different channels for promoting business interests to prospective customers. Depending on the business needs and goals, there are countless ways to conduct digital marketing. It is not a cookie-cutter exercise.
That being said, there are several common methods for conducting digital marketing, including:
- Search Engine Optimization (SEO) — SEO is the practice of improving ranking within major search engines to increase online traffic.
- Search Engine Marketing (SEM) — SEM leverages paid online advertising to increase website visibility within search engines. SEM is often used in conjunction with SEO.
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